The full program terms
The complete price schedule, Founder billing, common questions and the program terms. For a summary, see the Founding Members page.
Our prices go up. Here's exactly when, and by how much.
Most software companies discount quietly and raise prices without warning. We'd rather publish the whole ladder now so you can decide with the real numbers in front of you.
Founding Members enter on the bottom rung. Everyone who joins later starts higher.
| Plan | Full pricePublic list | Phase 1 · Sep–Dec 2026Founding intro | Phase 2 · 2027Founder −10% | Phase 3 · 2028+Founder −5% |
|---|---|---|---|---|
| Starter | $104.99 | $76.99 | $94.99 | 5% off current |
| Standard | $184.99 | $106.99 | $166.99 | 5% off current |
| Professional | $539.97 | $312.99 | $485.99 | 5% off current |
| Business | $1,649.90 | $1,026.99 | $1,484.99 | 5% off current |
| Enterprise | Custom | Custom | Custom | Custom |
Nonprofit pricing
Every rung is 10% lower for a nonprofit. From 2028 the lifetime Founder discount comes off that too — 10% first, then a further 5%.
| Plan | Nonprofit pricePublic list | Phase 1 · Sep–Dec 2026Founding intro | Phase 2 · 2027Founder −10% | Phase 3 · 2028+Founder −5% |
|---|---|---|---|---|
| Starter | $94.49 | $69.29 | $85.49 | −10%, then −5% |
| Standard | $166.49 | $96.29 | $150.29 | −10%, then −5% |
| Professional | $512.97 | $281.69 | $437.39 | −10%, then −5% |
| Business | $1,574.91 | $924.29 | $1,336.49 | −10%, then −5% |
Nonprofit pricing is for organizations registering from a .org address. If yours isn't a .org, tell us about it at sign-up and we'll approve it — usually the same day.
Extra seats
Per seat, per month — annual is eleven months, as everywhere else. Founding seat rates sit below the public price at every phase, and each plan sells a fixed number of extra seats before the next plan takes over.
| PlanExtra seats allowed | Full pricePublic list | Phase 1 · Sep–Dec 2026Founding intro | Phase 2 · 2027Founder −10% | Phase 3 · 2028+Founder −5% |
|---|---|---|---|---|
| Starter— (move to Standard) | — | — | — | — |
| Standard1 seat | $139.99 | $83.99$923.89/yr | $125.99$1,385.89/yr | 5% off |
| Professionalup to 7 seats | $139.99 | $77.99$857.89/yr | $116.99$1,286.89/yr | 5% off |
| Businessup to 3 seats | $119.99 | $65.99$725.89/yr | $98.99$1,088.89/yr | 5% off |
| Enterprisecustom | Custom | Custom | Custom | Custom |
Feature add-ons
Prices exclude a card processing fee, and sales tax where it applies — both shown at checkout. Per seat, per month. Starter is the à-la-carte tier — it includes nine core dashboards and you add the rest as you need them. Standard already includes every dashboard, so the only add-on it needs is Texting. Unlike plans and seats, add-ons don't ramp by phase: Founding Members get a flat −5% for life, on these and on any add-on we release later.
| Add-onPer seat / month | Full pricePublic list | Founding Member−5% · every phase, for life | Available onIncluded above these tiers |
|---|---|---|---|
| Projects | $21.99 | $20.89$229.79/yr | Starter |
| Marketing | $21.99 | $20.89$229.79/yr | Starter |
| Events | $21.99 | $20.89$229.79/yr | Starter |
| Recordings | $21.99 | $20.89$229.79/yr | Starter |
| Ideas | $12.99 | $12.34$135.74/yr | Starter |
| Strategic Plan | $12.99 | $12.34$135.74/yr | Starter |
| Texting (SMS/MMS) | $7.99 | $7.59$83.49/yr | Starter · Standard |
| AI Assistant (Standard) | $29.99 | $29.99$329.89/yr | Standard |
| AI Assistant (Professional) | $10.00 | $10.00$110.00/yr | Professional |
| AI Assistant (Business) | $10.00 | $10.00$110.00/yr | Business |
When you run out of seats
Each plan allows a set number of extra seats and then stops. The maximum is chosen so the next plan is the better buy at exactly that point — here is what both sides of that decision cost, at public prices.
| PlanSeats included | Each extra seatPublic, per month | Extras allowedBefore the next plan | Full, at the maximumPlan + every extra seat | ThenWhat moving up adds |
|---|---|---|---|---|
| Starter1 seat | — | none | $104.99at 1 seat | +$80.00Standard |
| Standard1 seat | $139.99/mo | 1 seat | $324.98at 2 seats | +$244.99Professional |
| Professional3 seats | $139.99/mo | 7 seats | $1,549.90at 10 seats | +$200.00Business |
| Business10 seats | $119.99/mo | 3 seats | $2,109.87at 13 seats | CustomEnterprise |
Full price is what everyone else pays. Founding Members enter far below it: an intro rate in Phase 1 (Sep–Dec 2026, billed monthly), then 10% off list in 2027, then a permanent 5% off the then-current list from 2028 — monthly, or annually with one month free. You'll be told in writing before any change.
Monthly or annual — your choice, from 2027 on
During Phase 1 (September–December 2026) you pay the intro Founding prices above, billed monthly. From January 1, 2027, your Founder discount is 10% off the full list price for your plan. Keep paying monthly at that Founder rate, or choose an annual term — the same rate with one month free (pay for eleven, get twelve). From 2028, your permanent Founder rate is 5% off the then-current list.
| Plan | Full list pricePublic monthly | Founder monthly−10% | Founder annualone month free | Annual ≈ / month |
|---|---|---|---|---|
| Starter | $104.99 | $94.99 | $1,044.89 | $87.07 |
| Standard | $184.99 | $166.99 | $1,836.89 | $153.07 |
| Professional | $539.97 | $485.99 | $5,345.89 | $445.49 |
| Business | $1,649.90 | $1,484.99 | $16,334.89 | $1,361.24 |
| Enterprise | Custom | Custom | Custom | — |
Going forward. 2027 is your 10%-off Founder year. From January 1, 2028 onward, your permanent Founder rate is 5% off the then-current list price — monthly, or annual with one month free. We don't quote a 2028 figure because list pricing may change, but the 5% discount is permanent and annual always includes the free month. If you choose an annual term it runs January 1 – December 31 and renews each January 1; annual billing is optional and only ever charged with your authorization. Additional seats get your Founder discount too; metered overages are billed monthly, separate from any annual charge.
Questions
What does “Founding Member” actually mean?
Do I have to do a demo first?
How do I get the Founding Member discount code?
How late can I become a Founding Member?
Am I a beta tester?
What happens on January 1, 2027?
Can I stay on monthly billing?
How long does Founder status last?
What if I cancel and come back later?
Can I switch plans?
Is there a free trial?
What if it isn't for me?
Is my data locked in?
Do you use AI?
Founding Member Program — Terms
1 · Eligibility and enrolment. The Founding Member Program is open to the first 25 accounts that subscribe to a paid FollowThrough plan between September 1, 2026 and December 1, 2026 using a Founding Member code issued by FollowThrough. The last day to enrol is December 1, 2026: a Founding Member must be an active, paying member for at least one full calendar month before January 1, 2027, so no new Founding Members are accepted after December 1, 2026. Enrolment requires a scheduled product demonstration with FollowThrough; Founding Member pricing is not available through self-serve checkout. Founding Member status is granted at the account level and applies to the business, not to an individual user.
2 · Billing during Phase 1. Founding Members pay Phase 1 intro rates — Starter $76.99/month, Standard $106.99/month, Professional $312.99/month, Business $1,026.99/month — for the period September 1 through December 31, 2026, billed monthly on the 1st of each month. If you join partway through a month, your first charge covers only the remainder of that month, prorated, including any additional seats and add-ons you choose. Additional seats, where the tier allows them, are billed monthly at the Phase 1 per-seat rate. Texting is included in Professional, Business, and Enterprise; on Starter and Standard it is an optional add-on at $7.99 per seat per month. The AI Assistant (draft replies, suggested action items, proposed expenditures and contacts, Email Newsletters and Writing Voice) is an optional add-on for Founding Members: $29.99 per seat per month on Standard, $10.00 on Professional and $10.00 on Business.
3 · Founder pricing from January 1, 2027. From January 1, 2027 (Phase 2), your Founder discount is 10% off the then-current full list price for your plan. You may pay monthly at that Founder rate, or elect an annual term at the same rate multiplied by eleven — a twelve-month term billed as eleven months (one month free). For 2027 the Founder monthly rate is $94.99 (Starter), $166.99 (Standard), $485.99 (Professional), and $1,484.99 (Business); the annual rate is $1,044.89, $1,836.89, $5,345.89, and $16,334.89. From January 1, 2028 (Phase 3), your permanent Founder discount is 5% off the then-current list price. Annual terms run January 1 through December 31 and renew each January 1 at the then-current Founder rate.
4 · Annual billing is optional; you may switch either way. Annual billing is optional. If you do nothing, your membership continues on monthly billing at your Founder rate. If you elect an annual term, annual billing requires your separate affirmative authorization; we will not charge an annual amount against a payment authorization given for monthly billing. You may switch between monthly and annual billing at any time — a change from monthly to annual starts a new annual term, and a change from annual to monthly takes effect at that term's next renewal. These billing options apply to all members, founding and standard.
5 · Scheduled price changes. Prices change on a published schedule. FollowThrough's full list price is Starter $104.99, Standard $184.99, Professional $569.97, Business $1,749.90 per month (Professional and Business include the AI Assistant). Through 2027 (Phase 2), Founding Members pay 10% off the list price without the AI Assistant, which Founding Members can add. From January 1, 2028 (Phase 3), Founding Members receive a permanent 5% discount off the then-current list price. We will notify you in writing at least 30 days before any scheduled change takes effect.
6 · Founder status is permanent. Founding Member status does not expire and cannot be revoked for lapsed service. If you close your account and later return, your Founder status is restored automatically — continuous service is not required. Founder status carries a permanent 5% discount off then-current list pricing from January 1, 2028 onward.
7 · The Founder discount applies to current list price. Any Founder discount is applied as a percentage of the then-current published list price for your plan. It is not a price freeze and does not lock any historical rate.
8 · Founder status is not transferable. Founder status attaches to the business account. It does not transfer to a new owner if the business is sold, merged, or otherwise changes hands, and it cannot be sold, assigned, or gifted.
9 · Plan changes during a term. You may upgrade at any time; the difference is prorated for the remainder of your term and charged at your Founder rate. Downgrades take effect at your next annual renewal. Founder pricing applies to whichever plan you hold.
10 · Additional seats. Additional seats are billed at the published per-seat rate for your tier, less your 5% Founder discount. On monthly billing, a seat added during the month is prorated to the 1st and charged when you confirm it; you are shown the exact amount before you agree to it. Seats added during an annual term are prorated for the remainder of that term. Seats removed during a term take effect at the next renewal, and the unused portion is credited against your next bill.
11 · Usage limits and overages. Each plan includes published limits on users, email subscribers, email sends, transcription hours, storage, social channels, and project invites. Metered usage beyond your plan's limits — email sends, transcription, and storage — is billed monthly at published overage rates, separately from and in addition to your subscription charge. Seats, subscribers, and project invites are structural limits and require a plan upgrade rather than incurring overage charges.
12 · Cancellation and refunds. Monthly memberships may be cancelled at any time, effective at the end of the current billing period. Annual terms may be cancelled at any time; access continues through the end of the paid term and the membership will not renew. Within 30 days of your initial subscription payment you may request a full refund of that payment, whether you are billed monthly or annually. After 30 days, fees are non-refundable, and we do not refund the unused part of a term.
13 · Feedback. Founding Members are invited, but not required, to provide product feedback. Any feedback, suggestions, or feature requests you share may be used to improve FollowThrough without obligation or compensation. Providing feedback is not a condition of membership or of Founder status.
14 · Your accounts and your data. FollowThrough connects to accounts you own — your email provider, your payment processors, your sending domain. Those accounts and the data in them remain yours. Your FollowThrough data is exportable.
15 · Program limits and changes. The Founding Member Program is limited to 25 accounts and closes to new members on December 1, 2026, or when 25 accounts have enrolled, whichever comes first. We may close the program early. Changes to these terms will not reduce the pricing or Founder status of anyone already enrolled.
16 · Governing terms. These Founding Member terms supplement, and do not replace, the FollowThrough Terms of Service and Privacy Policy.
Last updated: August 5, 2026