FollowThrough opens to the public on January 11, 2027. Before that, twenty-five businesses get in at the lowest price we will ever offer — and keep Founder status permanently.
No pitch deck. I'll show you the product and you can decide.
Most software companies discount quietly and raise prices without warning. We'd rather publish the whole ladder now so you can decide with the real numbers in front of you.
Founding Members enter on the bottom rung. Everyone who joins later starts higher.
| Plan | Phase 1 · Sep–Dec 2026Founding Members | Phase 2 · Jan–Dec 2027Public launch | Phase 3 · 2028 onwardFounder pricing |
|---|---|---|---|
| Starter | $49.99/mo | $69.99/mo | 5% off current price |
| Professional | $140.97/mo | $200.97/mo | 5% off current price |
| Business | $439.90/mo | $639.90/mo | 5% off current price |
| Enterprise | Custom | Custom | Custom |
The ladder above is the published monthly list price at each phase. From January 1, 2027, Founding Members pay 5% off these — billed monthly, or annually with one month free (details just below). During Phase 1 (September–December 2026) you pay the intro Founding prices, billed monthly. You'll be told in writing before any change.
These are your intro prices for September–December 2026, billed monthly. From January 1, 2027 you pay 5% off the published price — monthly, or annual with one month free. See the options below.
If you exceed your plan's limits: extra email sends are $1.00 per 1,000, extra transcription is $1.00 per hour, and extra storage is $0.50 per GB per month. Seats, subscribers, and project invites aren't metered — those move you to the next tier instead.
During Phase 1 (September–December 2026) you pay the intro Founding prices above, billed monthly. From January 1, 2027, your Founder discount is 5% off the published monthly price for your plan. Keep paying monthly at that Founder rate, or choose an annual term — the same rate with one month free (pay for eleven, get twelve). Either way it's the lowest price available.
| Plan | 2027 list pricePublished monthly | Founder monthly−5% | Founder annualone month free | Annual ≈ / month |
|---|---|---|---|---|
| Starter | $69.99/mo | $66.49/mo | $731.39/yr | $60.95/mo |
| Professional | $200.97/mo | $190.92/mo | $2,100.12/yr | $175.01/mo |
| Business | $639.90/mo | $607.91/mo | $6,687.01/yr | $557.25/mo |
| Enterprise | Custom | Custom | Custom | — |
Going forward. Every year after, your Founder rate is 5% off the then-current published monthly price — monthly, or annual with one month free. We don't quote a 2028 figure because list pricing may change, but the 5% discount is permanent and annual always includes the free month. If you choose an annual term it runs January 1 – December 31 and renews each January 1; annual billing is optional and only ever charged with your authorization. Additional seats get the same 5% off; metered overages are billed monthly, separate from any annual charge.
Most solo operators are paying $115–150 a month for the tools this replaces. A five-person team is usually somewhere between $500 and $800.
1 · Eligibility and enrolment. The Founding Member Program is open to the first 25 accounts that subscribe to a paid FollowThrough plan between September 1, 2026 and December 1, 2026 using code FTTESTER26. The last day to enrol is December 1, 2026: a Founding Member must be an active, paying member for at least one full calendar month before January 1, 2027, so no new Founding Members are accepted after December 1, 2026. Enrolment requires a scheduled product demonstration with FollowThrough; Founding Member pricing is not available through self-serve checkout. Founding Member status is granted at the account level and applies to the business, not to an individual user.
2 · Billing during Phase 1. Founding Members pay Phase 1 intro rates — Starter $49.99/month, Professional $140.97/month, Business $439.90/month — for the period September 1 through December 31, 2026, billed monthly.
3 · Founder pricing from January 1, 2027. From January 1, 2027, your Founder discount is 5% off the then-current published monthly rate for your plan. You may pay monthly at that Founder rate, or elect an annual term at the same rate multiplied by eleven — a twelve-month term billed as eleven months (one month free). For 2027 the Founder monthly rate is $66.49 (Starter), $190.92 (Professional), and $607.91 (Business); the annual rate is $731.39, $2,100.12, and $6,687.01. Annual terms run January 1 through December 31 and renew each January 1 at the then-current Founder rate.
4 · Annual billing is optional; you may switch either way. Annual billing is optional. If you do nothing, your membership continues on monthly billing at your Founder rate. If you elect an annual term, annual billing requires your separate affirmative authorization; we will not charge an annual amount against a payment authorization given for monthly billing. You may switch between monthly and annual billing at any time — a change from monthly to annual starts a new annual term, and a change from annual to monthly takes effect at that term's next renewal. These billing options apply to all members, founding and standard.
5 · Scheduled price changes. Prices change on a published schedule. On January 1, 2027, the published monthly rates your Founder price is based on move to Phase 2: Starter $69.99, Professional $200.97, Business $639.90. On January 1, 2028, published rates move to full pricing, and Founding Members continue to receive a permanent 5% discount off that then-current list price. We will notify you in writing at least 30 days before any scheduled change takes effect.
6 · Founder status is permanent. Founding Member status does not expire and cannot be revoked for lapsed service. If you close your account and later return, your Founder status is restored automatically — continuous service is not required. Founder status carries a permanent 5% discount off then-current list pricing from January 1, 2028 onward.
7 · The Founder discount applies to current list price. Any Founder discount is applied as a percentage of the then-current published list price for your plan. It is not a price freeze and does not lock any historical rate.
8 · Founder status is not transferable. Founder status attaches to the business account. It does not transfer to a new owner if the business is sold, merged, or otherwise changes hands, and it cannot be sold, assigned, or gifted.
9 · Plan changes during a term. You may upgrade at any time; the difference is prorated for the remainder of your term and charged at your Founder rate. Downgrades take effect at your next annual renewal. Founder pricing applies to whichever plan you hold.
10 · Additional seats. Additional seats are billed at the published per-seat rate for your tier, less your 5% Founder discount. Seats added during an annual term are prorated for the remainder of that term; seats removed during a term take effect at the next renewal.
11 · Usage limits and overages. Each plan includes published limits on users, email subscribers, email sends, transcription hours, storage, social channels, and project invites. Metered usage beyond your plan's limits — email sends, transcription, and storage — is billed monthly at published overage rates, separately from and in addition to your subscription charge. Seats, subscribers, and project invites are structural limits and require a plan upgrade rather than incurring overage charges.
12 · Cancellation and refunds. Monthly memberships may be cancelled at any time, effective at the end of the current billing period. Annual terms may be cancelled at any time, but are not refundable in whole or in part; access continues through the end of the paid term and the membership will not renew. We do not offer prorated refunds.
13 · Feedback. Founding Members are invited, but not required, to provide product feedback. Any feedback, suggestions, or feature requests you share may be used to improve FollowThrough without obligation or compensation. Providing feedback is not a condition of membership or of Founder status.
14 · Your accounts and your data. FollowThrough connects to accounts you own — your email provider, your payment processors, your sending domain. Those accounts and the data in them remain yours. Your FollowThrough data is exportable.
15 · Program limits and changes. The Founding Member Program is limited to 25 accounts and closes to new members on December 1, 2026, or when 25 accounts have enrolled, whichever comes first. We may close the program early. Changes to these terms will not reduce the pricing or Founder status of anyone already enrolled.
16 · Governing terms. These Founding Member terms supplement, and do not replace, the FollowThrough Terms of Service and Privacy Policy.
Last updated: August 4, 2026
If you're paying for four or more business subscriptions right now, the demo is probably worth it either way — you'll leave knowing what your stack actually costs.
Questions? Book your demo and ask me directly.